INSERT Centre Ville presentation
Insert is the French leader for inner-city indoor advertising. With a workforce of 600 employees, located in 15 cities, Insert manages 150 000 billboards and 30 000 hosting sites.
Insert was founded by a LBO- financed merger between the two leaders of the industry. The merger has revealed the obsolescence of the old information system, while new services required by the advertisers led Insert to a massive adoption of mobile technology.
To achieve this goal, the information system had to be reconstructed from scratch in a new program encompassing four major projects.